Bring Actionable Best Practices to Your Audience
Thank you for your interest in having a VisionEdge Marketing expert present at your event or workshop. Whether it is for a company, association, or agency meeting with people new or familiar to the topics of Marketing Effectiveness, Marketing Accountability, Marketing and Sales Alignment, bringing Data Science and Analytics to Marketing, or Marketing Measurement and ROI, the key ingredients to a successful program are content and speaker expertise. Many organizations have found our thought leadership content delivered in a dynamic manner enables them to put new ideas quickly into practice.
We have shared our expertise with marketing executives and professionals at industry and company conferences worldwide. See our Calendar for a listing of upcoming programs you can attend and prior events. To secure a VEM speaker for your event, please Contact Us!
Frequently requested topics in the areas of Marketing Metrics and Analytics, measuring Marketing Effectiveness, aligning Marketing and Sales, and Product and Strategic Best Marketing Practices are described below. Need something special?
Marketing and Sales Alignment
"Six C's of a Customer-Centric Marketing and Sales Pipeline"
"Measuring Beyond the Lead to Accelerate Revenue"
"Customer-Centric Pipeline Engineering"
"Personas--Marketing's Tool to Accelerate Sales"
Marketing and Finance Alignment
"Create a Marketing Budget Your Organization Will Love"
The vital role Marketers play in an organization can sometimes be overlooked or forgotten, and that fact is especially highlighted when the time comes to submit a Marketing Budget. May times, this budget comes under fire, with the Finance folks questioning why marketers need so much money, where it's all going, etc. When the conversation proceeds this way, it often results in marketers being left with a budget that is significantly smaller than what they requested. While this reality may not come as a surprise to many marketrs, here is the shocker--it is your fault. In this session, learn how to:
"Lost in Translation: Marketing & Finance"
Whether your goal is to obtain a seat at the table, or to prove the value of marketing, you need a viable relationship with Finance. The goal of this presentation is to help you think, feel, and speak Finance. This presentation will explore the disconnect that exists between many Marketing and Finance Departments, why it exists, and most importantly, how to fix it for mutual benefit. In this session, learn:
Marketing Metrics, Analytics, and Operations
"How to Use Marketing Operations to Fulfill Your Organization's Potential"
Marketing organizations know their role is valuable, but oftentimes they struggle to understand the ingredients of successful marketing, and how to communicate that value to the business. To achieve the desired business results, all roles and initiatives under the stewardship of marketing must be working in unison. It is the responsibility of the Marketing Operations function to make that happen. Through effective planning, alignment, measurement, and communication, Marketing Ops ensures that marketing operates as a Center of Excellence. However, in order for this potential to be fulfilled, Marketing must understand best practices for scoping, implementing, managing, and measuring the marketing ops function. This session will:
"Creating a Performance Driven Marketing Organization"
Marketing continues to be under increasing pressure to demonstrate its accountability in helping achieve business goals and the payoff it provides for the money companies invest in it. Over the past decades, many studies reveal that marketers remain challenged to better quantify and measure the value of marketing performance. In spite of improvements in accountability, marketers are still struggling to measure marketing's effectiveness, efficiency, and financial contribution. The key to doing this is getting your entire organization on the right path to becoming a performance-driven marketing organization. Marketing needs to become performance-driven if it wants to move the needle for key business outcomes and establish its value to business: In this session learn:
"Marketing Performance Excellence: 6 Best Practices for Best-in-Class Marketers"
These marketers establish clear links between marketing activities and business investments with busienss outcomes to determine marketing's ability to impact the business. In this session learn:
"Two A's Take Marketing Effectiveness to a New Level"
"Gaining Insight Into Marketing's Contribution: The Value of a Marketing Dashboard"
"Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century"
"Creating a Customer-Centric Measurable Marketing Plan"
"Get Your Marketing Analytics Game On"
Strategic and Product Marketing Best Practices
"How to Create a Winning Data-Based Strategy for Competitive Advantage"
According to the 2013 PwC Digital IQ Survey, 62% of respondents indicated that they believe Big Data will help them deliver a competitive advantage. While the importance of Big Data is well known, many marketing organizations experience problems when attempting to translate the data into strategy. Today's hyper-competitive business environment necessitates the creation and execution of data-based strategy. In this presentation, attendees will:
"Blind Inspiration-How to Prevent Brilliant Ideas from Becoming Bad Products"
It's time for a new product and the company has a potential feature list a mile long. Sales want a dozen or so. Engineering has their "short list". The CEO is asking that several of his ideas be incorporated. To top it off, manufacturing is saying only 20 percent of the features can be produced in the given time frame. This is the perfect time for the marketing department to step up and show leadership to resolve the issues and improve the odds for the new product's success. In this session:
"Using Ecosystem Maps to Accelerate Market Success"
For many organizations growth comes from entering a new market. Today most organizations recognize that venturing unprepared into unchartered territory is fraught with risk. When it comes to entering new markets, it helps to have a map. This map is known as an ecosystem map. Ecosystem maps serve as a valuable tool for getting the lay of the land in a new market, assessing the opportunity, and identifying the best points of entry. Having the answers to which buyers and organizations are the best points of entry, which organizations can and will create barriers and road blocks, where the landmines are and who are potential guides and partners can make all the difference in your rate and degree of success. In this session learn how to:
"Brand Matters: The Intangible Asset"
Nearly 70% of many company's valuation is something other than shareholder equity. This something else is comprised of intangible assets, and Market Cap for most companies is still comprised mostly of Intangible Assets. Where is the Leverage? In 2001 Business Week ran an article with the following quote, "Intangible assets, such as patents, customer lists and brands are the keys to shareholder value in a knowledge economy. You won't find balance-sheet entries for those assets, even though they may account for the bulk of overall value. The secret to increasing the organization's value is to increase its intangible value, that is the organization's brand equity." Brands matter. And to create a powerful brand you need a solid brand strategy. This presentation explains the importance of a brand strategy and some of the key steps in developing a brand strategy, looks at the reasons brands matter, and the factors you can impact to improve your brand equity.
"Five Common Pitfalls of a New Product/Service Launch and How to Avoid Them"
Bringing new products and services to market is a critical step and one where we don't often get second chances. This interactive program reviews five of the most common pitfalls companies experience when launching a product/service and steps for avoiding making them. The program takes a very practical approach to marketing and provides some useful tools and a top-level set of checklists.
"Strategically Marketing Services to Build Value and Beat the Competition"
The U.S., as well as much of the world economy, is dominated by services. In the U.S., approximately 75% of the labor force, 70% of the GNP, 45% of an average family's budget, and 32% of exports are accounted for by services. This program explores some of the differences between marketing services vs. goods, how to differentiate services for a competitive advantage. A framework for marketing services and some new P's of marketing from a services perspective will be presented.
"Turning Your Personal Brand Into a Life Asset"
The business world has long recognized the value of creating a recognizable and clearly defined brand. The principles of branding apply to individuals too. As individuals we have a unique blend of skills, talents, personal strengths, and knowledge that we can build upon, market and expand. By understanding your personal brand you are in a greater position to make it a life asset and better prepared for opportunities. This discussion will walk you through some techniques to determine your personal brand, what you can go to build great value into it and ideas for expanding it.
"When the CEO Wears all the Revenue Generation Hats"
In many companies, especially those in the early stage, it is not uncommon for the CEO to wear a number of hats, including both the sales and marketing hats. Yet, many times, these CEOs are more comfortable with developing the product or service than marketing and selling it. When the budgets are lean and adding on people or outsourcing just isn't viable, the CEO is left to generate the company's initial revenue. This program provides guidance on what needs to be in the CEOs Marketing Toolkit to enable the company to acquire its first profitable customers.
Having the opportunity to access expert advice when ever you need it, where ever you need it at a fraction of the cost seems too good to be true, right? With the TIPS Membership, you will gain valuable knowledge from today's leading experts in the marketing field along with comprehensive answers to your day-to-day questions. This interactive information source will be your one stop for anything performance, measurement, marketing effectiveness and more related! Read more about the TIPS Membership here!