Prove the Value of Your Marketing
A Fournaise study of CEOs touted that “Over 70% of chief executives believe marketers to be disconnected from business results and focus on the wrong areas.....”. Since 2001, our own marketing performance management research consistently reveals that only about a 25% of marketers earn top marks from the C-Suite on their ability to prove their value, impact and contribution.
As pioneers in the areas of Marketing Performance Measurement and Management, we invested in and built core competencies to ensure you have the capabilities you need to prove the value of Marketing. The VisionEdge Marketing Performance Management and Marketing Effectiveness and Accountability practices encompass:
Having the opportunity to access expert advice when ever you need it, where ever you need it at a fraction of the cost seems too good to be true, right? With the TIPS Membership, you will gain valuable knowledge from today's leading experts in the marketing field along with comprehensive answers to your day-to-day questions. This interactive information source will be your one stop for anything performance, measurement, marketing effectiveness and more related! Read more about the TIPS Membership here!