Dare to Transform Marketing to a Center of Excellence
Sometimes we're so busy chopping wood that we don't have time to sharpen the axe. So when possible, we have recorded webinars and conference content to share. Register or log in to access recordings on topics such as Marketing Metrics and Measurement, Marketing Accountability, Marketing Data and Analytics, and Marketing Dashboards.
Note: You must be logged in to access these recordings.
How to Master Customer Engagement Webinar: Presented by VisionEdge Marketing/All Inclusive Marketing
This joint webinar, presented by VEM President, Laura Patterson, and All Inclusive Marketing CEO, Sarah Bundy, focuses on how marketers can engage their buyers and use insight collected from customer engagement to make strategic decisions. This presentation showcases how to use VisionEdge Marketing's 6 C's of Customer Engagement to map the customer buying process and as the basis for content, touchpoint, and channel decisions. By understanding your customers, and how to engage with them at the various touchpoints throughout their buying journey, marketers will be able to be more effective at opportunity development and customer acquisition.
B2B Marketing Measurement Webinar: Presented by VEM/ITSMA/Forrester
Marketing is getting proficient at reporting program results consistently. Yet many marketers still fall victim to operational myopia when they focus on past performance to defend net-new budget requests or plan future programs. To connect marketing to long-term business value, B2B CMOs must move measurement away from reporting outputs and toward predicting outcomes.
Through examples, Laura Patterson of VEM, Laura Ramos of Forrester, and Julie Schwarz of ITSMA, will explore how marketers are upgrading marketing performance management to help transition from operationally proficient to business critical in the eyes of the rest of the executive team.
4A's Webinar: Bringing Science to the Art of Marketing
The primary responsibility of Marketing is to drive business growth and revenues, and the way to do that is by creating and executing strategies that enable the organization to acquire more of something faster and cheaper than it has in the past. So how can you ensure that your Marketing produces these results? This webinar provides methods for you to take on the data and analytics challenge, as well as 4 keys to success.
B2B Community Webinar: Using Data & Analytics to Improve Marketing Performance
While marketers today have access to more data than ever before, there is a huge data disconnect that prevents many from effectively using data to improve their marketing. The key challenge marketers are facing today is unlocking the value of data. This webinar focuses on presenting methods marketers can use to gather, analyze, and apply data to their organizations, resulting in an overall improvement in marketing performance.
You can view this webinar in entirety here.
PBC Webinar: Using Data & Analytics to Improve the Customer Experience and Marketing Performance
Research shows that organizations that rely on data and analytics to make decisions perform better than those that solely rely on intution and experience. This presentation provides approaches marketers can use to leverage data and gain deeper customer insights, steps to take to become more customer-centric, and methods to use to optimize customer-centric metrics to improve marketing performance.
You can view this webinar in entirety here.
The New Sales Funnel
Laura Patterson explains how the traditional sales funnel has changed and suggests the new decision drivers that propel prospects to become customers.
Using Big Data to Support Managing Marketing Performance
Presentation given at the Online Marketing Institute's Innovation Day by our President and CEO, Laura Patterson. This presentation covers the definition of Big Data, Which Data Sets to Collect, how to turn your data into insights, and how to convert your findings into a succcessful business story.
ITSMA/VEM/Forrester Webinar Briefing:2013 MPM Survey Results
The 2013 MPM Survey Webinar Briefing, hosted by Julie Schwartz (ITSMA), Laura Ramos(Forrester), and Laura Patterson (VisionEdge Marketing). This webinar unveiled the long awaited results of the 2013 Marketing Performance Measurement Survey which was created to understand how marketers in the field have been using metrics to make strategic decisions and prove marketing ROI. Hopefully this outline will give you an insight into how marketing can use data to not just prove the value of marketing metrics, but to improve its relevance to the business.
What is Performance Measurement and Management? SarahBundy.com
What is performance measurement and what does it mean for your marketing management and top level strategy discussions? Learn the six best practices of performance measurement with industry expert, Laura Patterson of VisionEdge Marketing.
How to Maximize Marketing Spend with Attribution Models: Software Advice
Decision makers face a double-edged sword when it comes to marketing online. On one hand, the Web offers a plethora of outlets for finding and reaching potential customers. But on the other, it’s difficult to know which channels and content work best for reaching your target customer.By using a method called attribution modeling, Laura describes step by step how to analyze the customer journey and figure out which touch-points move prospects down the funnel fastest.
How to Use Predictive Analytics to Better Your Business
A solid understanding of your customers and what makes them act is a marketer's Holy Grail. This program discusses creating predictive models that will give you insight into your customers' actions, and how to interpret the resulting data. Learn how to successfully use predictive analytics to optimize your campaigns and improve customer experience.
The Path to Better Marketing Results: Marketing Made Simple TV interview with Laura Patterson and Julie Schwartz
BrightTALK Customer Insight Summit
VisionEdge Marketing and ITSMA recently released the findings of their 2012 Marketing Performance Management survey. This year's study results were a surprise to both companies as the "C-Suite" grades for marketers are worsening. A grade marketers are staying the same, while B & C marketers are on the rise. Watch this video to get a deeper look into the findings of the 2012 MPM Survey.
MarketingProfs Take 10: Four Steps to Creating a Useful Engagement Metric
Click here to view a snippet of Laura's Take 10 video on Engagement Metrics.
You can view Laura's webcast in its entirety and other MarketingProfs Take 10s at www.marketingprofs.com
Laura Patterson's Interview on Marketing Made Simple TV
1) What marketing performance management is and why it matters.
Using the Customer Buying Process as Part of Your Opportunity Scoring Process: Software Advice White board Session
Two Key Dimensions for Opportunity Scoring: Software Advice White board Session
Determining Marketing ROI
Importance of Analytical Skills in B2B Marketing
Forecasting for Marketing Success
Listen as Jon Miller, VP of Marketing for Marketo and Laura Patterson, President for VisionEdge Marketing discuss the role of analysis, planning and forecasting and how these capabilities help with budgeting and demonstrating marketing’s accountability. Jon and Laura discuss how the current approach to planning puts marketing at a disadvantage and alternatives that will elevate marketing’s position.
Key Marketing Dashboards and Reporting
Jon Miller, VP of Marketing for Marketo and Laura Patterson, President for VisionEdge Marketing analyze the importance of using dashboards for revenue performance management, measuring marketing’s value, and facilitating strategic dashboards. Laura explains how a multi-level marketing dashboard facilitates course adjustments. Jon and Laura hone in on the role of performance target setting in providing context for the dashboard and using metrics to help us speak in the language of business.
Aligning Sales and Marketing to Configure your Pipeline
Categorizing B2B Marketing Metrics
Why Marketing Analytics Matters
Using Ecosystem Maps to Accelerate Market Success
Six C's to Aligning Sales and Marketing to Accelerate Revenue
What Best In Class Marketers Do Differently
Experts Discuss Marketing Metrics
B2B Marketing: The Future Starts Now
Visit our recordings archive to browse through our recordings.
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