Formulate Positioning and Messaging that Resonates with Your Customers
Marketing embodies communicating your value proposition and positioning--that which makes you better and different. Your positioning and messaging framework serves as the basis for all your marketing content and communication. Ideally, a solid positioning statement produces a set of customer-centric “messages” that reflect key attributes that are meaningful to your market and that you can own. Messaging is a subset of positioning and a primary step between your positioning and content creation. The result of poor messaging that fails to resonate with prospects and channels is long lasting.
You rarely have the opportunity to make a second impression, which is why positioning and messaging are the foundation of successful and effective marketing. Positioning and messaging are far too important in the buying process to be left to chance. Research plays a pivotal role in forming, validating, and fine tuning your positioning and messaging. It is an upfront investment that pays off in more highly effective marketing because it allows you to develop and test your “secret sauce” and choose words that will engage and motivate your customers.
VisionEdge Marketing offers several way to fill you positioning and messaging need: through consulting via our JumpStart Positioning Service™, within the SmartStart Services Suite™, through our Positioning and Messaging Lab, or through our Strategic Marketing Academy™, where you can brush up on your professional marketing skills.
Having the opportunity to access expert advice when ever you need it, where ever you need it at a fraction of the cost seems too good to be true, right? With the TIPS Membership, you will gain valuable knowledge from today's leading experts in the marketing field along with comprehensive answers to your day-to-day questions. This interactive information source will be your one stop for anything performance, measurement, marketing effectiveness and more related! Read more about the TIPS Membership here!
About VisionEdge Marketing
Providing proven expertise to help you improve your marketing accountability, measurement and analytics; create outcome-based marketing metrics; develop dashboards; leverage processes, data, systems, and opportunity scoring to align sales and marketing; and identify new markets and products.