Leader in Marketing Measurement & Performance Management

“When we asked industry peers to recommend a resource that could help us, one name was mentioned again and again, VisionEdge Marketing.” - ETS-Lindgren

Since our inception in 1999, our passion and purpose at VisionEdge Marketing has been to bring science to the discipline of marketing and help our customers use data, analytics, metrics, and processes to prove and improve the value of their Marketing. Co-founded by the current President, Laura Patterson, VisionEdge Marketing was among the first pioneers in the area of Marketing Performance Management.

Over the years, hundreds of companies have hired our experienced team of experts to solve four primary business problems:

  1. How to acquire and keep profitable customers
  2. How to successfully define and launch market-worthy products & services
  3. How to create a performance-driven marketing organization that serves as a Center of Excellence
  4. How to measure, prove, and improve Marketing’s contribution to the business

We welcome an opportunity to help you take on and accelerate your efforts in these areas:

  • Marketing Performance Measurement & Management
  • Marketing Data & Analytics
  • Marketing Measurement
  • Marketing Alignment & Accountability
  • Customer, Market, Product, & Competitive Insights

From consulting to coaching, from working sessions to workbooks, from hands-on collaboration to online DIY tools, we have services that can help you, no matter your budget. Learn more about our Services and how we can help you.

Milestones at VisionEdge Marketing

2012
Successfully Completed 250th
Customer Engagement
2011
Accelance® Outcome-based Mapping, Accelance® 10th annual Marketing Performance
Measurement Survey conducted – results find link between alignment and CEO grade.
Receive Eloqua Marketing Ambassaor status
2009
Marketing Operations Workbook introducedThird book – Metrics in Action published
2008
First e-book – Gone Fishin’
2007
Expands outside US
2006
MetStrat Suite Introduced
2004
Envisage Introduced
Second Book – Measure What Matters: Reconnecting Marketing to
Business published
2003
Strategic Marketing Academy Launched
2002
Expands Outside Austin
2001
First Marketing Performance Study conducted
First Book – Gone Fishin’ published
1999
VisionEdge Marketing Founded and first customers announced
SmartStart Services Suite Announced

The VEM Team