Here is a partial list of what we can do for your organization:

Marketing Accountability

  • Create an effective marketing dashboard
  • Create a measurable and manageable demand generation plan
  • Establish metrics to measure marketingís contribution to the business and ROI

Market and Customer Intelligence

  • Research and validate market and customer perceptions and requirements
  • Conduct loyalty research and create customer retention/loyalty and metrics programs
  • Research, segment, and size market and customer segments
  • Conduct competitive analysis and create a competitive intelligence system

Marketing Strategy

  • Devise an effective competitive strategy
  • Define a brand positioning strategy
  • Create channel and pricing strategies
  • Plan and implement a new product/service launch

Marketing and Sales Alignment

  • Reengineer the buying pipeline
  • Develop the marketing plan

Learn more about the modules in SmartStart and MetStrat for Marketing Performance Measurement and Management methodolgy.

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Upcoming Events

  1. AMSP Annual Conference

    June 9 - 12
  2. eMetrics Summit: Boston

    October 6 - 9

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