Transform your marketing engine into a performance driven organization. What does performance-driven mean? Performance-driven marketing organizations embrace performance management. They have:
What does that typically require? We have found that performance-driven marketing organizations are data-driven, business-outcome oriented, embrace a culture of accountability, leverage data metrics, analytics, and measurement, focus on measurement analytical skills and capabilities, make fact-based decision, and utilize performance dashboards
The journey to becoming a performance-driven organization begins with marketing performance measurement and management. Marketing performance measurement and management (MPM) is a marketing paradigm that calls for alignment of marketing activities, strategies, tactics, and metrics with business outcomes in order to make marketing more effective and efficient.
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