Program Description:

The Marketing Performance Management and Measurement Lab (MPML) is an interactive work session that uses a proprietary mapping methodology to help organizations

1. Establish a baseline for marketing accountability and marketing metrics
2. Align marketing with the business outcomes
3. Develop initial set of metrics that link marketing to business outcomes
4. Create a ìback of the envelopeî representation of the marketing dashboard

Deliverables
A Word document is generated containing notes from the lab along with the initial map and dashboard blueprint.

Outcomes
As a result of the MPM Lab, you will have

  • A map that identifies definitive links between marketing objectives and business outcomes
  • Quantifiable, measurable marketing objectives that directly relate to how marketing is moving the needle
  • An initial set of marketing metrics and KPIs (key performance indicators)
  • A blueprint for a marketing dashboard

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Upcoming Events

  1. AMSP Annual Conference

    June 9 - 12
  2. eMetrics Summit: Boston

    October 6 - 9

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