Marketing and Sales Alignment Lab
For companies that operate in dynamic business environments where costs are often growing faster than revenues, there is more competition and customers are more demanding. As a result, many CMOs and CSOs are now facing some hard realities. Sales people are missing their quota and as much as 90 percent of sales opportunities do not close as forecasted. Too many new product launches and marketing programs fail to meet expectations. The tough business climate requires improved effectiveness from the two primary revenue generating arms of the business -- sales and marketing -- making alignment between marketing and sales more important than ever.
In our fast-paced interactive workshop, participants will have the opportunity to:
In our day session, the program will adhere to the outline below:
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