Market, Customer & Competitive Intelligence
Market, customer, and competitive intelligence equips you with information needed to understand customer requirements, purchasing and supplier criteria, perceptions and preferences about competitors and potential partners, and more. Good research is actionable and enables the organization to make a sound business decision.
VisionEdge Marketing provides market, customer, and competitive intelligence through secondary and primary research methodologies such as focus groups, in-depth interviews, surveys, and mystery shopping. We develop and test survey instruments prior to deployment.
QuickStart Intelligence Service provides both primary and secondary research and anaylsis services. Using the courses from our Strategic Marketing Academy will allow you to learn tips and techniques for conducting research, and analyzing and presenting results. The three classes below can help:
1. Business Intelligence: Research as a Requirement
Accurate and timely information is the lifeblood for making business decisions.Good information provided through marketing research helps companies improve the quality of their decision making, trace problems, provide focus and insights into an ever-changing marketplace. Business Intelligence: Research as a Requirement presents the importance of gathering Business Intelligence, the role of market research, market research steps and gathering competitive intelligence.The program presents the difference between primary and secondary research and addresses research design.
2. Creating a Successful Customer-Focused Measurable Marketing Plan
Planning is the process of anticipating future events and determining strategies to achieve organizational objectives in the future. Marketing planning is about designing activities to achieve measurable marketing objectives. Making planning serves as the basis for all marketing strategies and decisions. A measurable marketing plan addresses product, distribution, promotion, pricing, positioning and promise and serves and the organizationsí blueprint for action.The program reviews the components for creating a successful marketing plan and provides a template for creating an effective strategic marketing plan.
3. Strategic Planning for Profitability
This two-day work session is designed to help organizations produce a strategic plan.The components of a strategic plan are presented and participants develop a set of measurable, quantifiable objectives for the next 12 months that will allow the organization to achieve its mission.Learn more about our Strategic Marketing Academy
Having the opportunity to access expert advice when ever you need it, where ever you need it at a fraction of the cost seems too good to be true, right? With the TIPS Membership, you will gain valuable knowledge from today's leading experts in the marketing field along with comprehensive answers to your day-to-day questions. This interactive information source will be your one stop for anything performance, measurement, marketing effectiveness and more related! Read more about the TIPS Membership here!
About VisionEdge Marketing
Providing proven expertise to help you improve your marketing accountability, measurement and analytics; create outcome-based marketing metrics; develop dashboards; leverage processes, data, systems, and opportunity scoring to align sales and marketing; and identify new markets and products.