Invest in Your Professional Success
Today’s marketing, sales, and product management professionals are faced with having to move between a variety of responsibilities. Sales people are being charged with more marketing responsibilities. Product managers are being asked to prepare product launch plans. Many marketing communications people are being asked to think and act more strategically and do a better job of measuring marketing’s impact and contribution. Taking on the additional responsibilities often require gaining new skills. At VisionEdge Marketing we are committed to your success, which is why we developed two approaches to help professionals add to their marketing skills set: a curriculum based approach through the Strategic Marketing Academy™ and a series of hands-on interactive marketing labs.
Expand Your Potential:
Strategic Marketing Academy™
“With a new marketing team and big challenges competing for share of voice in a very noisy landscape, our sales team was constantly questioning the impact and value of our current marketing investments. The metrics workshop facilitated by VisionEdge Marketing Laura helped our team achieve the perspective required to improve our alignment, planning, prioritizing, target setting, and reporting processes to ensure that our tactical and strategic investments have a direct and visible connection to the overall business objectives. This approach is strengthening our relationship with sales.”
- Jared Montblanc, Marketing Director – Planning & Insights, North America, Nokia
Today’s highly competitive job market means you need to stay at the top of your game. VisionEdge Marketing’s Strategic Marketing Academy (SMA) is devoted to raising your level of sophistication and effectiveness. The SMA provides professional development programs for individual companies in conjunction with leading educational institutions and associations. The curriculum can be delivered in-person in two ways:
- Courses: Provide an optimal learning experience. Each course covers a given set of related topics and includes workbooks, templates and interactive exercises.
- Seminars: Focus on a single topic delivered within a relatively restricted time-frame of one-two hours.
The SMA curriculum is grouped into seven categories:
- Metrics for Marketing Accountability
- Product Marketing
- Services Marketing
- Revenue Creation
Contact us for more information about how the Strategic Marketing Academy can improve the marketing effectiveness of your organization.
Check our Calendar for public workshops and seminars conducted by VisionEdge Marketing.
Prime the Pump: Interactive Labs
Use the labs to re-set brand positioning and messaging, to engineer the pipeline that aligns marketing and sales around the customer buying process, to systematically define and identify lucrative market segments, to optimize your touch points with prospects and customers, to kick-start your organization’s strategic planning process, or to take the steps necessary to develop the metrics and dashboard necessary to measure marketing performance and return on investment.
Better than a business seminar, VEM labs are fast-paced, roll-up-your-sleeves, collaborative work sessions typically lasting about five hours. At the end of each lab, your company will have a blueprint to guide next steps. The labs are available as stand-alone consulting projects or combined with other VEM consulting services.
- Marketing Performance Management and Measurement Lab
- Marketing and Sales Alignment Lab
- Market Segmentation Lab
- Positioning and Messaging Lab
- Pipeline Engineering/ Marketing and Sales Alignment Lab
- Touch Point Effectiveness Lab
Download the Marketing Labs brochure. (Requires Adobe Acrobat Reader)
Contact us to request a call to discuss a lab for your organization