The marketing operations function enables the marketing organization to operate more like a business, with formalized processes, infrastructure, and reporting. The bare essentials marketing operation function should perform at least three functions:
- Drive the processes for budgeting and investment decisions and more effective strategic planning.
- Lead the charge for marketing performance measurement processes.
- Identify and implement the required infrastructure to maintain the consistent implementation of processes.
As this function matures, it is critical to have a strategic roadmap. High performance marketing operations strategy roadmaps address the processes, data, resources, talent/skills, systems, and metrics needed to realize the strategy.
Contact us for help with creating an effective and high performance roadmap that focuses on those areas that will have the maximum value and contribution to your business. ñ link to contact us page or firstname.lastname@example.org.