Improve Marketing Effectiveness: The VisionEdge Marketing Avantage Tools Suite®
Many organizations today face three overarching marketing challenges: translating data into actionable insights, connecting marketing to business results, and measuring marketing’s value, contribution and impact.
These are the hurdles we set out to help organizations conquer. To aid you in your pursuit of marketing excellence, effectiveness and efficiency, we offer a wide range of services from consulting to coaching, from working sessions to workbooks, from hands-on collaboration to online DIY tools.
The web-based patent-pending Avantage Tools Suite® is one of these online tools. It encapsulates proven, proprietary methodologies used by VEM since 1999 in organizations of all sizes and across all industries. Avantage was developed specifically to meet customer requests for easy-to-use, easy-on-the-wallet, tools to improve overall marketing effectiveness. Market/customer segmentation and positioning are two of the most critical components associated with business success.
The Avantage Tools Suite® is among the first of its kind to provide a data-driven approach to segmentation and positioning. Each of the tools within the suite guide you through a series of prompts designed to help guide your decisions about which market to pursue and how to create a differential competitive advantage.
The three tools in the suite help you:
See a Demo of Avantage.
Having the opportunity to access expert advice when ever you need it, where ever you need it at a fraction of the cost seems too good to be true, right? With the TIPS Membership, you will gain valuable knowledge from today's leading experts in the marketing field along with comprehensive answers to your day-to-day questions. This interactive information source will be your one stop for anything performance, measurement, marketing effectiveness and more related! Read more about the TIPS Membership here!