2012 Marketing Performance Management Survey Executive Summary - The Path to Better Marketing Results
Thank you for participating in the 2012 annual Marketing Performance Management (MPM) survey. This year’s survey was conducted in August in partnership with ITSMA. Over four hundred business and marketing professionals completed the survey which was designed to assess marketing’s performance with regards to how they use data, metrics, and analytics. All individual responses were confidential but you indicated that you would like a complimentary copy of the survey summary.
The findings corroborate much of what many marketers are experiencing:
Click here for your copy of the executive summary. NOTE: You must be registered to download this document. If you are already registered you can log-in at the top of this page.
For further insight to the 2012 ITSMA/VEM Marketing Performance Management Survey, you can visit the VEM Store and purchase the 2012 The Path to Better Marketing Results Full Report – available for $495.00.
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