Marketing Performance Management & Strategic Marketing :: VisionEdge Marketing

VisionEdge Marketing customers rely on our proven expertise to help them improve their marketing accountability, increase their ROI, create outcome-based marketing metrics, develop dashboards, align marketing and sales, and improve marketing performance in the areas of customer acquisition and retention.

Time to Pick Up the Pace of Marketing Technology Adoption

Marketers continue to address how to quantify and measure the value of marketing to improve effectiveness and efficiency. According to the MarketingProfs B-B Marketing in 2008: Trends in Strategies and Spending, "there continues to be significant pressure on marketers to set clear objectives, plan tactics carefully, and measure results." It's no surprise given the current conditions marketing organizations are focusing on developing analytic skills and investing in marketing operations, measurement and processes.

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VisionEdge Marketing is certified by the WBENC

“We chose VEM because they demonstrated the background, knowledge and successful prior experience that suggested they could help us develop the right set of metrics and achieve our goal.”

Marketing VP, ING Retail Annuity

CEO as Top Data Dog (published by CEO Refresher)

Alignment Powered by Metrics Initiative- ING Retail Case Study

2005-2008 Marketing Performance Management and Measurement Trend Report

Last Updated: 08/25/2008