Providing proven expertise to help you improve your marketing accountability, increase your ROI, create outcome-based marketing metrics, develop dashboards, align marketing and sales, identify new markets and products, and impact marketing’s customer acquisition and retention performance
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“In Marketing Metrics in Action…a priceless guide to selecting the right measurements that show, through dashboards, how marketing is contributing to the success of the business.”
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VEM's Latest News:
Marketing Analytics: Helping You Stay Accountable, Optimize Revenue and Sleep at Night - Webinar. Laura Patterson discusses how to truly understand the value from your marketing efforts. Watch it Now(requires site registration )
Creating Measurable Customer-Centric Marketing Plans - Webinar. Laura Patterson discusses key concepts for developing a customer-centric marketing plan. Watch it Now(requires site registration )